When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect!But with each new post came new learnings about Facebook marketing best practices until it came to...
Many entrepreneurs create a Facebook page for their business, expecting it to be a goldmine of engagement, referral traffic and sales. Unfortunately, most business pages fail and turn into a dead zone. To make pages work, you need to run paid ads, placing them directly...
Most apps developed and released in Google’s Play store are abandoned by their developers. Over half of these apps get fewer than 5000 downloads, and most apps are considered unprofitable. This article is not going to make you the next Instagram, but it will hopefully...
According to PEW Research Center, the majority of Americans (55 percent to be exact) use Instagram to some degree. Given the platform’s rapid growth, more and more people will begin using the platform in the months and years ahead.There are six things marketers must do to be...
Design adds clarity. Using colour, typography, hierarchy, contrast, and all the other tools at their disposal, designers can take an unordered jumble of information and turn it into something that’s easy to use and pleasurable to behold. Like life itself, design can win a small...
In 2017, the question is not whether we should use a responsive design framework. Increasingly, we are using them. The question is which framework should we be using, and why, and whether we should use the whole framework or just parts of it.With dozens of...